Announcing Our New Co-Owner: Johan Akkerman
We’re thrilled to share a major milestone in the To Impress journey: the addition of Johan Akkerman as Co-Owner and Director. With over a decade of partnership alongside our founder Michal Nevrela, Johan brings deep entrepreneurial insight, a strong technical background, and an undeniable passion for sport.
A Partnership Forged Over 10 Years
Michal and Johan’s collaboration dates back to the earliest days of To Impress. From grassroots CrossFit events to large-scale productions, they’ve tackled countless projects together each one reinforcing their shared vision of premium athletic apparel and promo materials. Today, Michal is honored to welcome Johan officially into the leadership team:
“Johan and I have pushed each other to raise the bar on quality and service since day one. I’m proud to call him partner and even prouder to have him join To Impress as Co-Owner.” — Michal Nevrela, Founder & CEO
Johan’s Vision for Growth
As an experienced Business Development Manager with a knack for technical innovation, Johan will spearhead new verticals and strategic partnerships. Under his direction, To Impress will expand beyond our CrossFit & HYROX heritage to include:
Motorsport Apparel & Fan Merchandise
Highly Customizable Signage & Activation Tools
Next-Gen Digital Proofing & Rapid Production
“It’s an honor to join the To Impress family in an official capacity. Together, we’ll drive the business forward, blending cutting-edge sportswear with immersive fan-engagement solutions.”
— Johan Akkerman, Co-Owner & Director
What’s Next: New Focus Areas
Motorsport Garments: Technical tees, pit-crew jackets, and race weekend ready garments engineered for performance and style.
Fan Engagement Tools: From fan garments, printed flags and banners to interactive backdrops “Dress To Impress” your brand every event.
Custom Signage: “Your Brand, Your Stage” modular, durable signage that adapts to any venue or campaign.
Two Taglines to Guide Us Forward
For Apparel:
“Dress To Impress.”
For Signage & Customization:
“Your Brand, Your Stage.”
With Johan on board, To Impress is more equipped than ever to deliver end-to-end solutions that captivate athletes, fans, and brands alike. Join us as we enter this exciting new chapter where sport meets style, and every product is built to impress.